About

A studio for hospitalitybrands with something to say.

We're a small team of strategists, designers, and producers working with the world's most distinctive hotels, restaurants, and resorts. Our work sits at the intersection of editorial prestige and revenue-driven growth.

The Studio

Built around the brands we love.

Vicinity began with a frustration: too much hospitality marketing felt the same — chasing trends, shouting for attention, never quite reflecting the place itself. We wanted to make work that felt as considered as the rooms it sold. Quiet, beautiful, and measured by what it actually moves. Today we partner with a small portfolio of operators across Europe, the Mediterranean, and the Americas — building presence carefully, and growth deliberately.

Vicinity Agency studio
Principles

How we work

01

Restraint

The best hospitality brands say less. We hold the line on volume so the work can be heard.

02

Specificity

Strategies built around your property — not category templates, not best-practice averages.

03

Patience

Editorial presence compounds. We optimise for the trajectory, not the week.

04

Accountability

We report in plain language. The numbers we share are the ones that matter to the P&L.

People

The team

Elena Markou
Elena Markou
Founder · Strategy
Daniel Roth
Daniel Roth
Creative Director
Sofia Reyes
Sofia Reyes
Head of Content
Liam Chen
Liam Chen
Performance Lead

Want to see how this looks for your property?

Let's Talk