Privacy Policy

Vicinity Agency

Last updated: 16 July 2026

Vicinity Agency ("Vicinity," "we," "us," or "our") respects your privacy and is committed to protecting the personal information of everyone who visits vicinityagency.com (the "Site") or works with us. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and the rights you have over it.

This policy is prepared with reference to South Africa's Protection of Personal Information Act 4 of 2013 ("POPIA"). Because we also work with clients and visitors outside South Africa, we've aligned our practices with the general principles of the EU/UK General Data Protection Regulation ("GDPR") where relevant, so international visitors have comparable protections.

1. Who we are

Vicinity Agency Pty Ltd (trading as Vicinity Agency), registration number 2026/387837/07, is a branding and marketing agency based in South Africa.

Registered address: 219 Klip Street, Vryheid, KwaZulu-Natal, 3100, South Africa Contact email: hello@vicinityagency.com Information Officer: Claudia Ann Freese, Founder & Director, reachable at claudia@vicinityagency.com Deputy Information Officer: Cameron Spangenberg

2. What information we collect

We collect information in a few ways:

Information you give us directly, such as your name, email address, phone number, company name, and any details you share when you contact us or otherwise correspond with us.

Information collected automatically, such as your IP address, browser type, device information, pages visited, and time spent on the Site. We collect this through cookies and similar tracking technologies — see our [Cookie Policy] for details on what's currently active and how to manage your preferences.

Information from third parties, if you interact with us through a linked platform (for example, if you enquire via LinkedIn or a scheduling tool), that platform may share limited details with us, such as your name and contact information.

We do not knowingly collect information from children, and the Site is not directed at children.

3. Why we process your information

We process your personal information for the following purposes, each grounded in a lawful basis under POPIA (and, where applicable, GDPR):

To respond to enquiries and communicate with you about our services (based on your consent or to take steps toward a contract).
To operate, secure, and improve the Site, including understanding how visitors use it (based on our legitimate interest in running an effective, secure website).
To run advertising and retargeting campaigns, where such tools are active on the Site (based on your consent, collected via our cookie banner).
To comply with legal, accounting, or regulatory obligations.

4. How we share your information

We do not sell your personal information. We may share it with:

Service providers who support our operations, such as email marketing platforms, analytics providers, hosting providers, and advertising platforms (for example, Google or Meta), acting on our instructions.
Professional advisors, such as our accountants or lawyers, where necessary.
Regulators or authorities, where required by law.
A successor entity, if Vicinity Agency is ever involved in a merger, acquisition, or sale of assets.

Where we transfer personal information outside South Africa (for example, to a service provider based in the EU or US), we take reasonable steps to ensure it receives a level of protection consistent with POPIA.

5. Cookies and tracking

The Site currently uses limited cookies for essential site functionality. We may in future enable analytics cookies (such as Google Analytics) and advertising/retargeting pixels (such as Meta Pixel or Google Ads) to help us understand site performance and run marketing campaigns. Where we do, we will ask for your consent via a cookie banner before any non-essential cookie is set. Full detail is available in our [Cookie Policy].

6. How long we keep your information

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law (for example, financial records are typically retained for five years under South African tax and companies legislation).

7. Your rights

Under POPIA, you have the right to:

Be informed that we hold your personal information.
Request access to the personal information we hold about you.
Request correction or deletion of personal information that is inaccurate, irrelevant, excessive, out of date, incomplete, or misleading.
Object to the processing of your personal information, including for direct marketing purposes.
Withdraw consent, where processing is based on consent.
Lodge a complaint with the Information Regulator of South Africa if you believe we've handled your information improperly.

If you're located in the EU or UK, you have broadly equivalent rights under the GDPR, including data portability.

To exercise any of these rights, contact us at hello@vicinityagency.com.

8. Security

We use reasonable technical and organisational measures to protect personal information against loss, unauthorised access, alteration, or disclosure. No method of transmission or storage is completely secure, but we work to keep your information safe and to limit access to those who need it.

9. Complaints

If you have concerns about how we've handled your personal information, please contact us first at hello@vicinityagency.com so we can try to resolve it. You may also contact the Information Regulator of South Africa:

Website: justice.gov.za/inforeg Email: inforeg@justice.gov.za

10. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We'll update the "Last updated" date above when we do. Material changes will be communicated where appropriate.

11. Contact us

Vicinity Agency Pty Ltd 219 Klip Street, Vryheid, KwaZulu-Natal, 3100, South Africa hello@vicinityagency.com

Note: this is a template drafted for Vicinity Agency's website and hasn't been reviewed by a South African attorney. The Information Officer registration referenced above has been submitted to the Information Regulator (Registration.IO@inforegulator.org.za); update this note once acknowledgement is received.